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Choosing a domain name requires lots of thought. Many people buy a brandable domain name to use for their brand new website but, researching trends and search terms volumes may have been more beneficial to the success of their website.

Many Search engines pay attention to domain names and give more weight to keyword rich domains when returning search engine results.

I would recommend that you stay away from domain with hyphens as they have little brand value, they do have some search engine value but you will need to convince your visitors to buy there and then, as many will forget your website address once they leave your site.

Building links to branded domain names is much easier. Many search engine optimisation companies shy away from using hyphenated domain such as this-is-my-domain-name.com, they believe that such domains look cheap and spammy. Building links to hyphenated domains can also be harder, especially long ones. I have rejected a few listings on my web directories as the domains looked like pure spam.

Negative branding

Branding can have a negative effect on your website.

Consider your marketing budget when deciding on a brand name, if you only have a small amount to spend you may be better trying to pick a keyword related domain and spend some of your budget on improving your search engine rankings.

I'm sure you will know that eBay is an online auction website but getting the brand known has cost millions, so picking onlineauction.com would be a much cheaper option. Getting onlineauction.com to rank highly among search engines would be easier and cheaper than getting eBay to rank for the same search term.

Keyword rich domain names usually have a good resell value. If the name that you want is not available try adding to it. Take this site for example, our ideal keyword choice would be "Web Directory" this wasn't available so we added SEO in front of it. seowebdirectory.co.uk, the search term brings traffic and we can easily use the domain to our advantage when conducting SEO. We can switch the words about, so we could promote "SEO Directory", "SEO Web Directory" and "Web Directory".

Inbound keywords that link to your website play an important role in how the search engines rank your website, having a domain that includes your keywords means that your inbound links are likely to help your site rankings.

Tip: If you are having trouble finding a domain that isn’t already taken. Use Google’s keyword tool and type in your preferred name, the website will display related searches and search volume. You can then check to see if any related search terms domains are available, I have picked up many great domains, this way.