Many of the websites that come up on a Google search show the sitelinks. What are they and how you can optimize so that you know which sitelinks would be used by Google. What can be done if you find that Google has displayed the wrong sitelinks? These are the questions that usually come up at the mention of the word “Sitelinks”.

What are site links, exactly?

Sitelinks are what comes up beneath the URL of the page or the description in the search results shown by Google. These are randomly chosen by Google. At all times, Google algorithms are not correct and wrong sitelinks would be assigned to a website. Google never shows how sitelinks have been determined. They only say that the sitelinks are for helping the user navigate the site with ease.

Sitelinks are shown for only some websites but not for all. So what can be done if your website does not show any sitelink? Usually if Google is not able to parse the web pages, it might not send up the sitelinks on a search for the domain name or the company name.

The Flash pages, if any, on the website, can be optimized.

If a pure Flash website is used, then it would be easy for getting sitelinks to it if you can add a few links search engine friendly links for navigation to the web pages. The links should only be simple text links which can be Spidered by the search engines easily.

Your web pages should have simple and user-friendly navigation.

If there are numerous links on the website, then it would be difficult indeed to find the best sitelinks. Google would usually use the navigation links for the sitelinks.

If your webpage is linked simply and in a perfect way, it would be indeed easier to find out the sitelinks. Surfers as well as search engines like the sitelinks that can be easily navigated. Your website should be linked better to show the sitelinks.

But what can be really done if there are wrong sitelinks for the website?

Sometimes the sitelinks shown by Google go to the pages that no longer exist or to pages that you would not like the surfers to see.

If you need to remove these links, you can login to the webmaster tools at Google and click on the Links and then sitelinks in the navigation. You can also block the sitelinks that you do not want to be shown for your website. You can only block but you cannot request for showing sitelinks that you want to be shown.

Sitelinks can make the website look very appealing and attractive to viewers. They would not have to meddle with your position on Google. So, if high ranks are needed on Google, you must be sure that your website contains the inbound links that is links from other websites to your website which shows that your website is very popular. It also must have content that is optimized with the right keywords and the anchor links that helps you to get good ranks on the search engines.