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Alexa was developed in April 1996; Alexa provides traffic data that is collected by millions of web users which is collected by the Alexa toolbar and also site Widgets. You can compare sites by inputting different domains.
There are only a few search engines that are actually concerned with what the page is all about – the content of the page. There is an easy way out. They would depend on factors like linking. The title of a page is also important.
