The term SEO (search engine optimization) used to conjure up thoughts of doorway or gateway pages and informational pages. Most search engine optimization specialists are used to clients asking for these items, thinking that they are the key to successful advertising on the internet. There are several other myths that go along with that line of thinking about search engine optimization. The biggest myth is that many website owners think that good keyword content cannot be visibly placed on their website. This is their reasoning for wanting the creation of gateway pages. What they do not realize is that they can have good quality marketing copy written by a professional copywriter that will not only optimize their presence in the search engines, but will work on their webpage to help to draw their customers in.
Another myth that website owners seem to have trouble pulling away from is the one that says they need high quality graphics and a lot of animation to make their site appealing to potential customers. What these clients fail to understand is that the search engines have a very hard time looking at flash content and picking out what is important about the page. SEO specialists call these graphics LUG’s, meaning large useless graphics. A good specialist will encourage the client to put themselves in the customer’s place. The client needs to imagine themselves that one last remaining customer on earth who has dial up service. That customer may turn out to be the biggest customer the client could have, but the customer will not stay at the site if he has to wait forever for the page to load. Ease of use and fast page loading is the first impression your customer should get. Good content and strategic placement of small flash files will do more for good SEO than any other task that a search engine optimization specialist can perform.
The last myth is that they need a gateway page to meet the needs of the always changing search engine algorithms. While these algorithms do change quite often, the search engines still look for the same things that they always did. They look for clear, concise copy content, links that are specific about what you are offering on your site, ease of navigation, clean codes, and, most important, keyword phrases that are clearly defined in the Meta tags and titles on the pages. This whole process is not difficult; it is just plain old, every day common sense. If you can accomplish everything listed above, you do not need to worry too much about algorithms. SEO will be an easy process for you. Your site will be optimized to list high in the search engine rankings for almost any search engine. More important than the website’s rankings in the search engines will be the fact that when a customer visits the website, they will be pleased with what they see. That alone will be the one factor that will make or break your website in terms of generating profits.
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