Your website search engine position is decided by a combination of factors which are designed to provide accurate results for the end user. You can improve the ranking position of your website by increasing the inbound links pointing to your website; you should aim for high quality website to link to the pages of your website. An important aspect to remember is that you make sure you keep within the search engine guidelines, breaking the guidelines could well result in being penalized or banned by the search engines.

Once your website is up and running.

You should let the search engines know by submitting your URL to them.

Use a sitemap as it help search engines work out the structure of your website as well as ensuring that all pages are listed.

Increase the popularity of your website by submitting to quality relevant web directories such as Yahoo and Dmoz.

Design Guidelines.

You should use clear text links on every page.

Use a site map to help your visitors find the important pages of your website.

Have an information filled website; you should describe the content of your pages accurately.

Use text and not images to link your pages of your site, search engines can’t read text inside images.

Use accurate TITLE and ALT tags (ALT tag is the description given to images).

Try and keep links to other pages below 100 (Some search engines can’t read over 100 links on a single page).

Don’t try to deceive search engines, doing so could result in your website being penalized or even banned.

Build your site to be user friendly, forget and the search engines.

Don’t use link building that is designed to manipulate search engine position or increase PageRank.

Don’t hide text or links.

Don’t use redirects or link cloaking.

Don’t use Keywords that is not relevant to your website.

Don’t use duplicate content.

Don’t use doorway pages.

Avoid linking to bad neighbourhood websites.

Don’t buy or sell links to manipulate the search engines.

Tips to be successful.

Build a website that offers lots of unique, relevant and useful information will encourage webmasters to link to your site.

Try to update your site often, this will encourage visitors to bookmark and return.

Search Engines aim to provide the most relevant search results by directing searchers to high-quality and relevant web content in response to a search query.

This is small collection of Webmaster Guidelines that you should follow. For more information on a particular search engine you should research their published guidelines.