Although a website should be primarily designed for user it is important to optimize the site so that the search engines place them on top to get a high traffic to your site. Optimization of the site can be done using a through research on keywords and using it on your website to rank high. The placement of keywords on strategic locations, such as titles, headings, meta tags, and throughout the content will help your website to rank high in major search engines.

 

Naturally people like sites that are easy to navigate, pleasing to the eye and easy to transact. Pages must be set up as landing pages so that the visitor can easily make a purchase or fill out a form. A clever SEO expert can optimize the pages of your website for the search engines without compromising on quality of the content for human readers.

Doing so gives a wonderful experience to the visitor as well as a good business to the owner of the website.

 

A perfect website is not only user friendly, but it is also optimized for the search engines. In order to provide people with the information or product they need you need the correct approach toward optimization. Bad optimization will make people land on a page that is optimized for a phrase but offers no information about it. It not only gives a bad experience to the user but also makes you miss a sale or lead.

 

As soon as you optimize the page, you have to streamline the transition on what you have to offer to facilitate a purchase. Providing related content and links will be of good sense.

At large, you do need to optimize your site. However, if your site does not have usability for the user, any amount of traffic to your site won’t convert. Non-conversion of traffic is worse than having no traffic at all.

 

 

SEO experts use a variety of tools to analyze or research websites for key words and phrases that could place the website on top of major search engines. The following is a list of widely used tools by them.

 

Add meta tags to your site with the help of this tool.

 

A traffic history graph can be created for any site using the Alexa Traffic History Graph tool.

 

Servers can be checked by this tool to make sure if the proper HTTP status codes are returned in the server headers.

  

Use this calculator to measure the ROI (return on investment) of the CPM (cost per thousand) impressions advertising model.

 

The age of a domain can be determined with the help of this tool.

 

This tool generates a list of suggestions of likely human misspellings and typos for the given domain.

 

Use this tool to check for any changes in PageRank values for any given URL.

 

Find the position of your website in Google for a specific keyword/phrase using this tool.

  

This tool will query all the major search engines and then return the given URL's total link count for each one.

  

This tool will query Google's three main web servers, showing the different statuses during updates. Watch Google Dance.

 

Use this tool to analyze a given web page and it will return a table of data containing columns of outbound links and the associated anchor text.